Gray Hughes

Transformational Life Coach

I work with successful career professionals

helping them rediscover passion and purpose 

Do you want more joy in your life?

Are you unfulfilled?

Do you want to get back in touch with the real you?

Are you unsure about the next step on your journey?

Need some insight to better understand where you are and where you want to be?

Would you like to feel "lighter"?

Would a fresh perspective and some practical solutions help?

Could you use some clarity around your goals?

Looking for some quick results NOW?

If the answer is "yes" then please click below to arrange a free half hour chat to determine whether we would be a good fit to work together


You're the Boss

"At the centre of your being, you have the answer; you know who you are and you know what you want." 

Lao Tzu

You know what makes you tick. You know your strengths, weaknesses, tricks and secrets.

You can kid other people but you can't kid yourself. Only you can give yourself the permission to follow your dream, to choose to value yourself that much.

No-one is going to wave a magic wand so that everything falls into place and you live happily ever after.

It's up to you.

You are in charge. ​

You are the boss.

You are the one person on this earth qualified to take control of your life.

You know what's best for you but you might need some insight to get in touch with your inner wisdom. That gold inside you which is just itching to shine.    

 You do want to shine, don't you?


Gray Hughes

Transformational Life Coach

Coaching with Clarity

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I was drawn to Life Coaching after my corporate career gravitated to training and mentoring. This introduced me to closer connection, partnership, synergy and ultimately alchemy.

It's so fulfilling and humbling to know that I can help make a positive difference in people's lives.

My approach to coaching is simple: you are clearly the most qualified person to run your life, my role is to encourage you to connect with your heart, help you find clarity around your dreams and aspirations and see what may be holding you back. Then we can work together to help you achieve your goals.

During the past twenty years, I have pursued self enquiry through various personal development models. This has enhanced my awareness and self reflection and, as a result, I have been able to work through various challenges around relationships, work and money.

I have personally experienced significant transformations, including exchanging corporate sales for life coaching and writing.

When I ask clients what they are noticing about themselves at the end of their first session, they invariably respond:

"I feel lighter."



Sarah M. Senior Innovation Catalyst Washington D.C.

Before working with Gray, I was feeling anxious, overwhelmed, and insecure about making a major career transition. I was struggling to overcome the negative voice in my head saying: "you'll never be successful."

After working with Gray, I felt enlightened and empowered to overcome my insecurities. Gray has a talent for asking the right questions that lead to powerful insights. Through our conversation, Gray was able to help me identify the negative thought pattern contributing to my anxiety, understand where it came from, and guide me to the realization that I am equipped to overcome my insecurities and fears. At the end of our time together, I left with actionable steps I could take to help prevent the anxious thoughts and also a plan to address the negative thoughts if and when they arise.

I would describe Gray's coaching style as organic, yet focused. When we work together it feels like we are having a goal oriented, intellectual discussion. I highly recommend working with Gray.

Mike H. Production Manager Bury

Gray has been immensely helpful in helping me to get back in touch with my core principles as a person and help guide me through the trials of changing careers. He is always happy to listen and will try his best to help you find the compromise that is not always easy to see by yourself. He is trustworthy and kind, with a wealth of experience he is willing to share to help those around him.

Andy D. Manifestation Practitioner Huddersfield

Gray’s coaching has been invaluable to me.  He has helped me to organise my thoughts and gain some much needed clarity with the goals that I am working on. Gray provides me with the space and time I need to work on my objectives – a luxury nowadays! He is a great listener and really picks up on the real issues at play and isn’t afraid to challenge me. I always come away from my coaching sessions with a new, fresh perspective and some tangible next steps. I highly recommend Gray as a coach.

Male - 25

Working with Gray has been a pleasure, he was able to help me identify triggers and behaviours which were causing me problems in my life. He made things personal and showed a genuine care in my wellbeing. I have no doubt that If I face difficulty in my personal life then Gray will be on hand to assist me.

Chris S. Senior Manager Milton Keynes

I chose to work with Gray to help me get a better understanding of where I was out of balance and to work through some possibilities of how to improve myself. 

Over the time we were working together Gray's coaching helped me to delve into some specific challenges and develop strategies to make life better. Gray is not afraid to ask challenging questions. Through a mix of models, insightful questioning and sharing of relevant life experiences his coaching helped me to make small, but important changes that have had a significant impact on how I approach aspects of my life.

Mónica Leguizamón Calcagno, CEO, MLC Studium, Buenos Aires

Gray is an excellent coach, with a sensitive and open listening that generates the opening of new possibilities and at the same time a transformative action orientation. My coaching process with him has enabled me to achieve things that were not possible before. I highly recommend him!



Transformational Life Coaching for Private Clients

Please contact me to arrange your no-obligation half hour chat to see whether we could be a good fit to work together.


Coaching as an Employee Benefit

The key objectives of this three session online package are to maximise perfomance and well being.

see below for more details

Coaching solely for leaders can restrict the opportunities of other employees to grow professionally, thereby limiting the full potential of the workforce.

Some organizations have recognized this and are now offering coaching as an employee benefit.

As well as improving performance and retention, coaching also enhances personal well being.

Win for the Organization

Demonstrating that the organisation values the employee promotes engagement into the company culture as well as improving retention.

Coaching enhances the employee's ability to create their chosen career path which can potentially allow them to remain in the organisation.

As career development and lifestyle become the drivers for the workforce of today, coaching will become more sought after.

Win for Employees

Coaching stretches employees to achieve their career goals by building confidence, developing commitment and learning to be accountable.

Offering coaching in the workplace sends a powerful message to employees that they are valued, that their views matter, and that they are worthy of investment.

This promotes a more inclusive culture within the organisation and helps individuals feel more motivated and engaged with their work.

In a nutshell, coaching adds value to employees, who then add value to their organization.

According to research by ILM, those who have received coaching cited improved confidence, performance and productivity for themselves and the organisation as a whole. 

Unlimited contact between sessions via email


07879 981724

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Hot Air Balloons

8th August 2022

The ego wants to want more than it wants to have

25th July 2022


We all have a passion but we don't always know what it is. Your passion is your gift to the world but you may have forgotten or suppressed it. Perhaps you lacked the courage to follow your heart and turn your dreams into reality or you based your choices on what you thought was 'expected' of you. It's all too easy for us to accept our paradigm rather than embarking on a new journey and that's why finding your passion in life can be challenging.

Have you denied your passion, not believing deep down that you are worthy of it? Who, me? [imposter syndrome] Who told you that you are not good enough or that you don' t deserve to do what you love? Was it true? Is it true now?

Here's the process I learned which empowered me to find clarity around my heartfelt desires, see what was holding me back and start living the dream.. 

How negative thoughts can prevent you from finding your passion in life

Our thoughts are outside of our control, they come and go of their own accord. We don't choose them, rather they choose us. What is within our control is how we respond to them. We can allow them to influence us or we can just watch them go by. We can feed them or just ignore them. We have the gift of discernment and the freedom to choose.

So when a negative thought comes to mind, something like: "I don't deserve to be happy in my work so I should do something joyless just to pay the bills", why would we pay attention thereby disempowering ourselves?

Thoughts like "I can't do that because..." followed by a list of reasons can hold us back as surely as chains but they aren't real, they are just thoughts. "Argue for your limitations, and sure enough, they're yours", wrote Richard Bach in his book "Illusions". It's all too easy to find excuses why we can't do something, to complain about what we don't enjoy but learning how to find your passion in life and fulfil purpose takes courage - and just a little bit of self love.

Comfort is the enemy of passion

Comfort can prevent you from finding your passion in life just as contentment breeds complacency. As Nithya Shanti wrote: “When we are interested, we do what is convenient. When we are committed, we do whatever it takes.”

A steady job, regular income and social recognition all contribute to a temptation to 'play it safe'. But how many people pro-actively planned to make a living in the way that it turned out compared with those who 'fell into' a job, career, or profession by accident?

'Work' is always going to account for a huge proportion of our lives and unless we continuously make conscious choices we are leaving our destiny to chance. Decisions taken in our twenties typically tend to map out future decades, as 'sensible' factors like experience, finances and job-security come into play.

Surprisingly what may appear at the time to be a set-back - for example a challenge at work or even losing your job - can sometimes be a gift, an opportunity to choose a different path.

It's at this point in our lives that we may start to have 'what if?' moments but how much better would it be to pre-empt this with regular reflection and to pro-actively plan our transition? This is the time to be very conscious and aware, to listen to our inner voice, watch our thoughts and decide where to focus our attention.

7 Surprising Benefits of Doing Work You Love

Go deep into the body to find your truth

While the voice of the heart says one thing your brain might have other ideas often based on fear, lack and scarcity and your gut-feel may be contradicted by logic. The question is which voice will you listen to? Quiet reflection, space, time and focusing deep into the feeling will reveal the answer for there the truth lies.

Why? Because passion is an emotion that you just can't miss! Passion is inextricably linked with pure joy and whilst merely thinking about our passion is enough to affect our emotions, the acid test is actually doing it. When we actively live our passion and fulfil purpose we feed our soul and doing what we love makes us shine, we extend ourselves, we soar like an eagle.

Once you start living your dream your whole demeanour changes and your passion is infectious. You feel lighter, your life flows more easily, your path is clearer, you intuitively know what to do next as the pieces of your personal jigsaw start falling into place. 'Aha!' moments abound and decisions become easier as intuition and synchronicity light up the way ahead.

What you excel at may not be your passion

When you find your passion in life it will invariably be something that you are pretty good at. Conversely you may excel at something that you find completely uninspiring due to a conflict of values or simply a lack of inner connection. It might fund a lifestyle which keeps you materially satisfied but is it enough? Only you know the answer to that - or do you?

How would you describe yourself at this moment? Content, happy, joyful, peaceful? How close to the 'edge' of your life are you? Ask yourself whether life could be better, whether you could be better.

You're the boss!

You know what makes you tick. You know your strengths, weaknesses, tricks and secrets. You can kid other people but you can't kid yourself. Only you can give yourself the permission to follow your dream, to choose to value yourself that much.

No-one is going to wave a magic wand so that everything falls into place and you live happily ever after. It's up to you. You are in charge. ​You are the boss. You are the one person on this earth qualified to take control of your life. You know what's best for you but you might need some insight to get in touch with your inner wisdom. That gold inside you which is just itching to shine.      

You do want to shine, don't you?

Clarity is the gateway to finding your passion in life

For 5 consecutive days ditch reality for fantasy. Pretend there are no limits to what you can achieve even if it seems impossible. Do the 5 steps of this process one day at a time to allow your deep, unconscious desires to rise slowly to the surface.

1. Imagine how fantastic it would be if...

2. Believe in miracles and brainstorm what you would wish for.

3. Research some of your initial ideas and see what sticks.

4. Feel into your heart and gut to see which one is inspiring just for the sheer joy of it.

5. Imagine you have to choose today, which one would make you think "OMG"?

The 3 c's: three simple steps to passion, purpose and performance

CONSCIOUSNESS: Have a candid conversation with yourself about your current frustrations and aspirations. Challenge your version of your life to highlight previously unconscious thought patterns including negative beliefs and limiting narratives.

CLARITY: Free of these constraints, fresh insight then empowers you to bust the paradigm which seems to have kept you trapped so that you can find and embrace your passion. It also promotes purpose and momentum to create the steps which will lead to your vision.

COMMITMENT: Hold yourself accountable to a friend, family member or work colleague for implementing the action plans which you yourself create, .

The Difference between creativity and fulfilment

As you begin to create your reality from your heart space you may notice an inexplicable drop in your energy levels. This is quite normal and is usually due to a lack of fulfilment. Finding your passion energizes you, enabling you to do the 'work' necessary to manifest the dream but your brain expects the reward immediately and it wonders "where's the rush?"

Just keep remembering that the payoff comes in the moment, the 'now'. Only when you are doing the thing you love will you experience that unique level of joy. So don't expect immediate gratification, just trust that your ROI from the hard work you are putting in place will be worthwhile and that your purpose will be fulfilled.


So this is how 5 days of clarity and the 3 c's method will help you break the paradigm, empower yourself, find your passion in life, fulfil purpose and get from where you are now to where you want to be.


5th January 2022

Areas of Personal Growth (And How to Improve Them)

What is your vision for your life?

Who would you need to be?

Grow a new you and live your dream.

See full article by clicking link below:

26th April 2021

7 Tips On Putting Knowledge Into Action

Are you your own best friend or your own worst enemy?

Are you a navel gazer or a game changer?

Stop thinking and start doing.

See full article by clicking link below:

8th March 2021

Why Feeling Uncomfortable Is a Sign To Improve Yourself

Feel it.

Be curious about it.

Disempower it and empower yourself.

See full article by clicking link below:

17th December 2020

5 Ways to Make Good Choices That Align With Your Life’s Goals

Three brains are better than one.

Head, heart and gut.

Use it or use it.

See full article by clicking link below:

3rd October 2020

"there is nothing either good or bad, but thinking makes it so"

William Shakespeare

2nd September 2020

Google have announced that they intend to continue to have at least half of their staff working from home for the rest of 2020. The implication for the mental health of home-workers may become more and more significant as other large corporates almost certainly follow suit. The question is: whose responsibility will it be to preserve the well-being of the employees? Chances are that the 'duty of care' will fall upon the shoulders of the employer. Instead of just the executive elite receiving business coaching, the provision of life coaching for lower ranking staff working from home may well become the norm. This service will need to be planned for and implemented as a preventative strategy as opposed to reactive, and HR budgets will need to reflect this going forward.


What is Life Coaching?

The International Coaching Federation (ICF) defines coaching as "partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential".,their%20personal%20and%20professional%20potential.

"The purpose of life coaching is not to make you feel better - it's to help you see better - Marcia Reynolds.

Most breakthroughs during a coaching session are the result of the client being able to see their thinking for what it is - completely illogical and fatally flawed. Positive thoughts and potential solutions are often dismissed, as your own unchallenged assumptions block your path to a better way.

The ego breathes a sigh of relief. No need to change, to challenge the received wisdom, to take a chance, resolve a chronic issue. It's too hard - in fact it's impossible, so you can stay exactly where you are - stuck, a prisoner of your own thoughts and beliefs - beliefs which can be used as excuses for doing nothing.

"If you want to make minor changes in your life, work on your behaviour. If you want significant, quantum breakthroughs, work on your paradigms" - Stephen R. Covey

But what if the belief isn't true - or at least isn't true any more? What if there's another way of looking at this? You need to break this chronic cycle that prevents you from doing what's best for you, but trying to see an existing paradigm from a new perspective can be like trying to tickle yourself.

The transformational coach's role is, in essence, to cause disruption in the negative reflex actions of your thinking, to help you break the cycle that prevents you from doing what's best for you and to put your knowledge into action.

I can't do anything about that.

Why not?

Well, because....

Is that true?

Of course it is.

Based on what?


The pause is the chink of light which may open a door to the breakthrough. It means that a certainty is being questioned and a new perspective becomes a possibility. Only through disruption can age-old thought patterns be broken. Suddenly a block disappears and the door is opened.

"Yes, why not? I could at least try this instead. It couldn't be any worse than it is now. What have I got to lose?"

This is how you can transform paralysis and procrastination into purpose, moving forward with self-empowerment, commitment and turning knowledge into positive action.

According to my clients, a few weeks working with me as their thinking partner has facilitated "huge changes" and "seismic shifts" in their lives.


Coaching with Clarity's practice adheres to The ICF Code of Ethics.

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